Brand Awareness and Lead Generation
Monthly Brand Awareness and Lead Generation Campaigns.
Generate your own B2B and B2C leads.
With my help you could generate your own in-house B2B and B2C leads
I aim to provide a personalized and hands-on approach to your lead generation efforts. As a sole consultant, my focus is entirely on delivering value through quality management and optimization of your paid search campaign. By working with me, you gain a mutual relationship where your goals and success are my top priority. I offer a very comprehensive service that cover all elements (from design implementation to content creation, backup SEO strategies and more) to compliment the ultimate success of your campaigns.
More Shoppers & Sales
Acquire more leads, subscribers or App Installs
Get more demo bookings
As a dedicated consultant, I will personally manage every aspect of this campaign, from keyword research to ad creation and performance optimization. The objective is to drive relevant traffic to your site and convert visitors into qualified business leads (e.g., demo requests, shoppers and sales, contact form submissions, whitepaper downloads etc etc).
Instead of charging based on Cost Per Lead (CPL), I will manage the entire campaign on a monthly management fee basis. This ensures you get consistent effort and ongoing optimization, rather than paying per lead or ad spend fluctuations. I suggest your monthly estimated budget based on data and targets. You are ultimately always approve and control your budget.
My approach will be highly tailored to your business’s needs. I’ll work with you to identify your ideal customers and ensure we target them effectively. I will focus on B2B leads from decision-makers in relevant industries, such as technology, healthcare, manufacturing, or any sector where your services or products fit. The target audience will be defined by:
- Industry: Based on your ideal customer profile.
- Job Titles: Targeting decision-makers such as IT Directors, Marketing Managers, and CFOs.
- Geography: Local, regional, or global targeting depending on your market.
- Company Size: Mid-market to enterprise-level businesses based on the nature of your offering.
Ad Platform & Campaign Structure
I will primarily use Google Ads to reach your target audience. This platform allows precise targeting and flexibility, ensuring we only attract high-intent traffic. The campaign structure will include:
- Ad Groups: Focused around specific products/services, industries, and pain points.
- Ad Copy: Engaging, clear ads that speak directly to your audience’s needs. I will write copy that highlights your unique selling points (USPs) and includes strong calls to action (e.g., “Book a Free Demo” or “Request a Consultation”).
- Landing Pages: The ads will direct traffic to custom landing pages that align with the messaging in the ad, optimizing the user experience and maximizing conversions.
Other channels and strategies available on request depending on your available data:
- Email Marketing solutions
- Opted-In Subscriber emails
- Op-In with the option to opt-out email (never opted out – old customers/newsletter requests/ subscribers)
- SMS Marketing Solutions